Unlike most movie campaigns which play it safe and hit the same notes we have seen again and again, what I love about the marketing for bothDeadpoolandDeadpool 2is Fox is always trying something new to promote the film. Of course not every character/movie has the ability to have fun with the marketing, or an actor that blurs the line between what’s him and the character he’s playing, but I appreciate when everyone involved is willing to take the chance.
From what I know, Fox isn’t planning on doing anything conventional to promoteDeadpool 2and I welcome that with open arms. Like all of you, I’m tired of seeing the same kind of trailer and campaign on every movie. The fact is, there is an abundance of great content in movie theaters and at home. If you want to break through the noise, you need to do something different and original. Which is what Fox is doing withDeadpool 2at CCXP17.
In case you don’t follow me onTwitter, I’m currently in San Paulo for Comic-Con next weekend. I’m going to be watching the panels, conducting exclusive interviews, and I’ll definitely snap some pics of people gettingDeadpooltattoos! Look for tons of coverage on the site starting Thursday. Until then….
Here’s the official synopsis forDeadpool 2:
After surviving a near fatal bovine attack, a disfigured cafeteria chef (Wade Wilson) struggles to fulfill his dream of becoming Mayberry’s hottest bartender while also learning to cope with his lost sense of taste. Searching to regain his spice for life, as well as a flux capacitor, Wade must battle ninjas, the yakuza, and a pack of sexually aggressive canines, as he journeys around the world to discover the importance of family, friendship, and flavor – finding a new taste for adventure and earning the coveted coffee mug title of World’s Best Lover.
For more onDeadpool 2:
