With five Emmy nominations,The Boysare celebrating big time. Amazon Studios has announced that, to celebrate its original series’ nominations at this year’s awards, they are launching a week-long campaign of “eats, drinks, and activations” across the city of Los Angeles, beginning on August 13. Inspired by characters and scenes from the show’s irreverent second season, the celebration — called ‘Seven SUPEr Days’ — will bring the world ofThe Boysto life all across LA.
The seven days of celebrations will include complimentary food offerings, including the return of chefLudo Lefebvre’s “Butcher Shop” sandwiches and themed “Compound V” cocktails at his Petit Trois restaurants in Hollywood and Sherman Oaks. The sandwiches range from completely vegetarian to packed with enough meat to keep a Supe strong for weeks, each named after one of The Seven, the Justice League-esque supergroup controlled by Vought Industries. The Prime Video coffee truck offered by Amazon will also see itself transformed for the celebrations, becoming a roamingThe Boys-themed ice cream truck offering a variety of sweet treats.
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Non-food offerings will include a series of complimentary Supe-themed classes at Barry’s workout studios across LA (reservations required), and a set of Homelander-themed motivational cross-stitch art in honor of World Cross-Stitch Day on August 13. (Does Homelander even have the patience for embroidery?) Sand sculptures will also be erected on Venice Beach to celebrate the nominations, paying homage to Lucy the Whale and one of season two’s most iconic scenes.
The Boysearned Amazon Studios its first-ever nomination for Outstanding Drama Series at this year’s Emmys, alongside additional nominations for Outstanding Writing for a Drama Series, Outstanding Special Visual Effects in a Season or Movie, Outstanding Original Music and Lyrics, and Outstanding Sound Mixing for a Comedy or Drama Series (One Hour). The series is currently in production for its third season, but with no concrete premiere date yet announced.
Full details for all of Amazon’s ‘Seven SUPEr Days’ activations and offerings, including locations, times, and reservations, are available through theirwebsite, and both seasons ofThe Boysare available to stream on Amazon Prime Video now. Check out the schedule below:
DAY 1: FRIDAY, AUGUST 13
DAY 2: SATURDAY, AUGUST 14
DAY 3: SUNDAY, AUGUST 15
DAY 4: MONDAY, AUGUST 16
DAY 5: TUESDAY, AUGUST 17
DAY 6: WEDNESDAY, AUGUST 18
DAY 7: THURSDAY, AUGUST 19
Activation details:
Chef Ludo Lefebvre “Supe” Sandwiches
Locations: Petit Trois (718 N. Highland Ave, Los Angeles, CA 90036), Petit Trois Valley (13705 Ventura Blvd., Sherman Oaks, CA 91423)
Seven Supe-themed sandwiches will be free of charge and limited to 100 per day, 50 sandwiches per location (available after 12:00 p.m. on a first-come, first-served basis only) along with a custom-themed “Compound V” cocktail (50 per location per day, available during dinner service only, on a first-come, first-served basis).
Prime Video Coffee Truck x The Boys Ice Cream Truck
Locations: Silver Lake, West Hollywood, Westside, LA
A Prime Video FYC-branded coffee truck stationed at key locations in the morning will turn into a mobile roaming ice cream truck in the afternoon, offering a menu of The Boys-inspired milkshakes, ice cream flavors, and topping combos. On August 18 and 19, The Boys-themed ice cream truck will be stationed in Venice for the duration of the day.
FYSea Sand Sculpture
Locations: Venice
Coinciding with the last two days of The Boys ice cream truck, sand sculptures will be created to pay homage to one of the most iconic scenes of Season 2, featuring Lucy the Whale.
World Cross-Stitch Day
In celebration of World Cross-Stitch Day on August 13, The Boys will unveil “motivational” cross-stitch art inspired by some of Homelander’s most memorable lines.
Location: Studios throughout LA
Various Barry’s locations throughout LA will offer complimentary Supe-themed classes in both indoor and outdoor locations. Limited spots available per location for each class and reservations are required.
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