Collider’s ownSteve Weintraubis in Las Vegas for Licensing Expo and, while touring the convention, managed to snap a few pictures of the promotional booth forThe Smurfswhich contains all sorts of new teasers, figures, and posters for the upcoming film and second season of the Nickelodeon show. The Las Vegas Licensing Expo is a yearly, in-person licensing trade showcase where all the biggest brands in entertainment and beyond are present and attendees can mingle, build relationships, tour the showcases, attend special keynotes, and secure brand rights for their products.
Aside from the film, the booth also teases the new season of Nickelodeon’sThe Smurfsanimated series with a new promotional poster featuring Smurfette, Papa Smurf, and more preparing for a much wilder Season 2. Nickelodeon’s series began as a continuation of the Sony Pictures Animation filmSmurfs: The Lost Village, though its second season will have them involved in body-swapping and time travel shenanigans. There’s no release date yet for the new season, though it’s certain to come well before the film is released.

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The new promo materials were also accompanied by a cavalcade of figures and memorabilia to satisfy anySmurfsfan. While there’s a whole display of figures of all the best Smurf characters, the most mesmerizing has to be the gold, silver, and bronze Smurf statuettes placed in the midst of it all. Basked in a glow from the display lights, they stand out as a gaudy, yet admittedly cool setup commemorating the classic franchise.

Created by Belgian artistPierre Culliford, aka Peyo,The Smurfshas long reigned as a popular family franchise since its inception as a comic strip. From major film adaptations to plenty of small-screen cartoons, Peyo’s little blue creatures have been a staple brand that still has a long future ahead of it. More projects in the franchise are on the way beyond the planned continuation of the series and the new film too. Although there’s no information on what could come next, moreSmurfscontent could follow the film as early as 2025.
Stay tuned here at Collider for more from Licensing Expo and fromThe Smurfsand check out our images below.


