The Dutton Family is about to once again take Paramount+ by storm as the fifth season of the neo-western seriesYellowstoneis set to premiere next week on November 13. Ahead of the highly anticipated return of the critically acclaimedKevin Costner-starring series, it has been announced that Coors Banquet has been named the official beer of the upcoming season, with the partnership being joined by the announcement of a sweepstake that will give one lucky fan the chance to like the Duttons themselves!
Banquet isn’t a beer that is just showing up now to get their name attached to the popular series, as the familiar yellow jacket cans and stubby bottles have been making appearances inYellowstonesince the series' first season back in 2018. The nearly 150-year-old brand has also made other appearances in fellow hit streaming series such asCobra KaiandStranger Things, among others.
The news of the partnership is also giving fans the chance to win a trip to a working ranch in Montana with three of their friends to have the “trueYellowstoneexperience.” This trip to the ranch will also include severalYellowstone-esque activities such as horseback riding, roping, etc., and will provide the winners of the sweepstakes with “all the gear and beer” someone could need to really feel like they are stepping onto the titular ranch.
This is not the first collaboration thatYellowstoneSeason 5 is partaking in, with the series announcing apartnership with Lucky Brandin late October to sell a special collection of “embellished denim jackets and shirts, jeans, hooded sweatshirts, tee shirts, outerwear, and more” with the proceeds going to Compton Cowboys, a group from Compton that uses horseback riding and equestrian culture to spread positive influence in their community.
“Creating immersive experiences for brands that feel like a natural extension to the show is an amazing way to enhance the power of storytelling for our partners,” saidDario Spina, Chief Marketing Officer, Paramount Brand Studio, Paramount. “We’re thrilled to bring togetherYellowstoneand Coors Banquet through this full circle partnership that will further elevate our connections to our mutual fans.”
RELATED:‘Yellowstone’ Spinoff ‘1923’ Gets a December Release Date at Paramount+
Starting today through July 26, 2025, fans can enter for the chance to win the “Live Like a Dutton” experience where Coors Banquet will send one winner and three friends on a paid trip to a Montana ranch. The trip is complete with horseback riding, roping, and family-style dinners along with your favorite beer. Plus, the winner will receive all the gear needed to enjoy a Coors Banquet in true Dutton style courtesy of western outfitter, Seager. More details and official rules can be found atBanquetYellowstoneGiveaway.com.
Co-created by Oscar-nominated screenwriterTaylor Sheridan(Wind River, Hell or High Water,Sicario) andJohn Linson,Yellowstonehas become one of the most popular series of the last few years with the premiere of its latest outing debuting as the highest-rated show on cable, bringing in over 14 million viewers total. The season four finale drew over 10 million viewers.
The series' success has spawned its own Neo-Western universe, with the latest entry being the upcoming Paramount+ series1923set to premiere this December and will starDame Helen MirrenandHarrison Ford.Yellowstoneis just one series that is a part of Sheridan’s growing slate of projects, which includes fellowYellowstoneprequel series1883as well as the upcoming seriesTulsa King,1923,Bass Reeves,Lioness, andLand Man, all of which are coming to Paramount+.
Where to WatchYellowstoneSeason 5
YellowstoneSeason 5 premieres with a two-hour event on November 13 only on Paramount Network. After that, new episodes will be released weekly, every Sunday. You can check out the trailer for the upcoming return of the popular series down below.
